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5 Professional Tips for Making High-Converting Explainer Videos

Want to create an explainer video but not sure where to start? Here are 5 professional tips for making high-converting explainer videos!
When you are making explainer videos, there are lots of points that need to be taken into consideration. As you probably know there has been a big spurt in the popularity of videos as more and more businesses, marketers, and individuals have realized the need to use and stick to such videos.
Explainer videos will help you explain different aspects of your brand, your product or service. At the same time, it will also help the target group to get an even better image of how your business and brand work. In other words, whenever you have a new product, a new idea or concept to be explained, an explainer video will help you share your message to the customers.
In this article, we are going to present you 5 professional tips for making high-converting explainer videos. Let’s start:

1. Create a great script

It is really important to make sure that your script is good to do the job. The script of the video lays a foundation for creating a great video, so it is really important that you write a good script which is interesting and convincing enough. When you are creating the script, you need to make sure you’ve used the right words. You should create a simple, clear, and short script that will include the most important details only. In other words, the script should be impressive and should blend well with the animation.

2. Keep it really simple

We know that you want to include as many information as possible, but when creating a video, you need to keep it as simple as possible. You need to follow the K.I.S.S principle as this principle will help you make sure that you are following the essential metrics which will guide you in the right direction. Whenever you are making a video, you need to make sure that the video is designed carefully. If you include too many information and elements, you will only confuse the viewers and not accomplish the wanted goal. When it comes to the animation, it should be systematic and well-planned.

3. The tone of marketing

Even if you are making an explainer video, you still are going to market and promote your items and the things you sell. The key here is to make sure that you are paying attention to the tone of marketing used in the explainer video. We highly recommend you not to opt for hard-hitting marketing tone as this will not serve your purpose well. When your target group feels that your explainer videos are marketing your products or services or that the message is too pushy, they might not get the right impression. The best thing to do at this point is to make sure that your tone is properly set and when your tone is done right, your target group will not feel like they are obligated to purchase your products.

4. The key pros

You need to highlight what your people will get it from your business. You should focus on the key benefits that your business offers and try to find the best way to share these benefits with your target group. When you are making explainer videos for the first time, we advise you to take a look at the best videos and find an example that will help you create the perfect video.

5. The final checkup

Before you launch your explainer video, you must do a thorough checkup and make sure everything is done properly as the last thing you want is your video to have mistakes and errors.

Have fun!

best explainer videos